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Jun 6, 2018

Anytime you’re pitching your idea, there’s one clear hurdle you need to get over in order to succeed: someone else needs to find your idea irresistible. The thing they’re looking for when they listen to you is information, but it’s a certain kind of information that will actually win them over: they’re looking for a Curiosity Gap.

Find the Red Thread at TamsenWebster.com.

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