Find the Red Thread at TamsenWebster.com.
When Tamsen first started training for the Boston Marathon, she ended up injuring herself because she was new to running. To train safely, she discovered the Universal Running Cadence of 180 steps per minute, which is the speed the body needs to move to move in its most efficient manner. To keep time, Tamsen created a playlist of tracks that all were at 180 beats per minute: everything from David Bowie to Beyonce to the Beastie Boys.
Putting messages together can often feel like a highly inefficient process, and it can feel like your message isn’t that different from what’s already out there. When you think about the universally true things about how your audience decides to act, lean on the Red Thread to appeal to those universal needs of Goal, Problem, Idea, Change, and Actions. At the same time, keep in mind that, just like all the artists on that playlist, your unique perspective is going to make the universal individual.