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Mar 21, 2018

Find the Red Thread at TamsenWebster.com.

In order to close that gap of the Problem and get the audience from where they are to where we want them to be, we need to make sure they have everything they need. To do that, go back to the Goal so you can show them that they have all the tools and that those tools add up to something bigger than they had in the first place. This is the Goal Revisited: the Goal plus the benefit that going through the Change will have for the audience, the bigger version of the Goal. This shows them that not only have they gotten what they wanted in the first place, but something more is possible with the tools you’ve already given them.

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