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Feb 14, 2018

Find the Red Thread at TamsenWebster.com.

To celebrate a year of Find the Red Thread, we’re going to get back to basics and spend each of the next five episodes focusing on one piece of the Red Thread. This week, we’re looking at the Goal.

When we’re trying to share our irresistible idea with someone, we need to make sure that they have a reason to keep listening. The idea itself is not enough because our brains are focused on outcomes, specifically, outcomes that will help us. We’re wired to be self-interested. This means we often focus on explaining why our ideas are important to us, rather than why they’re important to our audience.


How do you make sure that you address the audience’s goal? Make sure that you start with something that audience finds wants that isn’t our idea: an irresistible outcome. Something they want that our idea will help them get, the audience’s goal. It’s not what you want for them, it’s what they want for themselves.

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