Find the Red Thread at TamsenWebster.com.
Here’s the best piece of writing advice that Tamsen’s ever received: after you finish your first draft, go back and delete the first paragraph. Why does this work? Because if we haven’t thought something through before we speak it or write it, we try to make ourselves comfortable first. The thing is, an audience or listener is asking a different question: “Do I care?” If you ramble, the answer will be no.
The Red Thread can help you because it’s about aligning what you say with how people make the decision to act. So how do you start? Think to yourself, “What is the Goal that my audience walks in with that I can help them achieve?” That’s how you get them to keep listening.