A Real World Example
In this episode of Find the Red Thread, Tamsen takes a look at Arianna Huffington’s latest venture, Thrive Global, to show how the five pieces of the Red Thread apply to a real world example.
Looking at the four sentences on their About page, we see how the five steps of the Red Thread (the goal, the problem, the idea, the change, and the action) run through their statement and clearly outlines everything they do.
Getting in-depth with Thrive Global’s Investor Pitch Deck, Tamsen breaks down the principles of the Red Thread as they apply to a more specific pitch and business model.
Find more resources and see the full transcript of this episode at TamsenWebster.com.