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Nov 15, 2017

Find the Red Thread at tamsenwebster.com.

The concept of deus ex machina is a great way to tie up the loose ends of a story, but it’s not such a great way to end a talk. Our audience wants to be engaged in our message the entire way through. In fact, they like to do some work, to be an amateur detective and see if they can guess where something is going. This is why structuring your message around the Red Thread works because it helps you make sure that you’re giving your audience the information they need to get to their own version of your conclusion.

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