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Jan 31, 2018

Find the Red Thread at TamsenWebster.com.

We all need certain landmarks in our messages to help point our audience in the right direction, but are you telling your audience how those landmarks string together? Our audience can only follow us where we lead them, so you need to help them understand why they’re there, what’s important about that, and how to get to the next point. To make sure those transitions between your point are present, Tamsen has developed the TraPIT method.

TraPIT stands for Transition, Point, Illustration, and Takeaway. What happens after you’ve reached a Takeaway? Start back at the beginning and address the next question that your audience has in their heads after they’ve processed your previous point. Start structuring your message in terms of TraPIT blocks, and you can make sure your audience is never lost.

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