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We all have jargon that’s useful in our industry or company, but we also need to make sure that our message is clear. A clear message means there’s a clear meaning, and a clear meaning is what inspires action, so that means we want to make sure that the words that we use to make that message are clear. This is where we run into trouble with jargon because it has a lot of meaning already attached for some of your audience, a different meaning for another group, and no meaning for others.
To reverse-engineer meaning, we need to look for the shared Problems and Ideas of our audience, so that we can find shared Change. Ultimately, we do need to use jargon in some of our messages, but if you ask yourself what a word actually means in your message and lead with that first, you can attach the jargon term to it later and keep everyone on the same page. That’s how you make sure people understand not only what you’re saying, but what you’re meaning as well.