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One the biggest problems that businesses run into when they try to do business storytelling is that they mistake stories for storytelling. However, if we understand story from the right perspective, we have everything we need to turn anything we have to say into something that feels like a story even if it isn’t one.
The traditional story structure has three acts: a setup, a middle section or build that introduces conflict, and a resolution or payoff or conclusion. The key is to pay attention to how each act begins and ends.