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Nov 1, 2017

Find the Red Thread at TamsenWebster.com.

When you’re putting together a large message, like an article, book, or talk, part of the challenge is figuring out what to put in between the pieces of your Red Thread. If you’re putting that much effort into a message, what you’re trying to do is get someone to move mentally from one side of something to another. That’s why thinking of your message in terms of trains, stations, and tracks can be useful.

So, using our metaphor, the pieces of the Red Thread are our stations, and the audience is the train, but if there isn’t any track they won’t be getting anywhere soon. The question to ask before each station is: what does someone have to understand and agree with before they’ll go with me there? For each piece of the Red Thread, you can use the previous piece to set them up for what’s coming next, like going deeper into the Problem to explain why the Idea is so important.

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