2019
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February


All Episodes
Archives
Now displaying: Page 1
Oct 25, 2017

This week we’re looking at Ron Ploof’s work on proverbs and storytelling. Our brains automatically simplify complicated messages. The quote, “Play it again, Sam,” for example, isn’t actually what Humphrey Bogart says in Casablanca. For these messages, our collective consciousness somehow reduces them to what sounds like a proverb. We'll look at how you can use that to make your message stickier, using the Red Thread.

0 Comments
Adding comments is not available at this time.