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There are many times when we’re trying to figuring out how to position who we are and what we do (our Red Threads) for a particular situation: switching jobs, or expanding our business into a new industry. When you’re faced with these questions, you should ask yourself: are you a fox or a hedgehog? This concept was popularized by Isaiah Berlin, based on a saying by an ancient Greek poet, “The fox knows many things but the hedgehog knows one important thing.” The fox has many different ways to try and get the hedgehog, but the hedgehog’s spines are a pretty effective defense, no matter what the fox may try.
Because the Red Thread allows us to tell any story in a way that makes sense to anyone else, no matter what you are you can figure out how to represent your foxy qualities as hedgehog-y ones or vice versa. Whatever you are, remember that you already have a powerful story that you’re already telling. Make sure your Red Thread makes sense to you, and then you’ll find the way to make it make sense to others.