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Oct 11, 2017

Find the Red Thread at TamsenWebster.com.

A great conclusion is one of the best opportunities we have to make sure that our message really sticks. At the end of a message, people want to tie everything together and have it make sense, which means that all you have to do is recap the Red Thread. To do this, you can use a technique called the Red Thread Storyline:

"We can all agree [GOAL], but the problem is, despite no barriers, [PROBLEM]. In order to solve that problem and achieve our goal, we have to understand [IDEA], which means we’re going to have to [CHANGE]. How? [ACTIONS], which means that when we get there we will have achieved our [GOAL]."

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