Find the Red Thread at TamsenWebster.com.
What do you do when your message starts to feel flat? First of all, don’t worry, because it’s a perfectly normal feeling, especially if all you’re working with is a tagline or a positioning statement. Those things often focus on surface details and don’t give us a roadmap for what we could potentially talk about.
However, when we think more deeply about what we can offer, then we have more detail we can add. The more dimension we can see, the more detail we can provide. The view you’ve been staring at has rich depth and dimensionality if you start asking the right questions.