2019
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February


All Episodes
Archives
Now displaying: Page 1
Aug 30, 2017

When you’re trying to figure out how to craft your message for all of the different people you want it to reach, you can end up addressing the question you want to answer, rather than the question your audience needs to have answered. The good news is that there are three universal questions that everyone needs an answer to before they will change their behavior or their action: Why?, What now?, and How?


The even better news? Depending on which question is most important to your audience, it can help you determine which type of message you need to prepare.

0 Comments
Adding comments is not available at this time.