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Aug 16, 2017

Even if you’re not in Sales, the fact is you still have to sell all the time. A lot of the time we don’t know what to say when we’re on a sales call because it feels uncomfortable, or like we’re pushing ourselves onto somebody else.

However, when you understand how people make decisions, what you say in a sales call becomes very simple. It's even simpler when you realize that how people make decisions follows the same path as the Red Thread.

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