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Aug 9, 2017

Our brains are wired to try to make meaning— scientists call it the “make-sense mandate.” When researchers gave people three random sentences they would always try to string them together into some type of story.

 

The pieces of the Red Thread can help because they help you put your message in those terms— a problem that gets in the way of a goal, an idea that reveals a new opportunity, and a change that results. Our brains are hungry for story, so take advantage of that to make your message more engaging.

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