The most powerful messages are heard at both the fast and slow levels. We need to appeal to the emotional, irrational part of our brains by following story structure and using the Red Thread. At the same time, we also need to make sure that our message makes intellectual sense, that each step has been thought through and stands on its own.
The next time you’re putting together a message or presentation, ask yourself: am I finding a balance between fast and slow thinking? If you can get it right, you can craft a message that resonates.