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Jul 26, 2017

This week on Find the Red Thread, Tamsen looks at Warby Parker to show us a great example of a Red Thread being used to its best effect.

It all starts with the question, “Who am I for?” Warby Parker has narrowed that down with glasses are low price, high design, and that benefit someone in need when you make a purchase. Working backward from Warby Parker’s target audience, we can look at their about page to see how each step of the Red Thread lands with that audience.

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