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Jul 12, 2017

One of the best ways to get better at crafting messages around a Red Thread is to see how it shows up in other places. Most people aren’t explicitly using the Red Thread Method, but there are some “tells” that signal where the key concepts are in a message or story.

 

In this episode, we look at the most common Red Thread tells, little phrases in other people’s messages that tell you when they’re stating the Goal, the Problem, the Idea, the Chance, or the Action. Paying attention to these cues will help you spot the Red Thread in the wild.

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