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May 31, 2017

What do you do when you have less time to present your pitch or speech than you thought you had? It can be terrifying, especially if you’re not in charge of what the product of that edited message is going to be. In this episode of Find the Red Thread, we take a look at just how much power a great Red Thread can have by examining a video summary of a clip of Sheryl Sandberg’s 2017 Commencement Address to Virginia Tech.

Tamsen breaks down the video summary of clip of Sandberg’s talk to highlight how her Goal, Problem, Idea, and Change statements create a strong throughline that survives even a huge edit. If you build your message up from the Red Thread you can easily expand it for a larger presentation, but you also know what you need to hit for a shorter version that has the same impact as the full talk.

Want more information on how to find your (or your organization's) Red Thread? Find that and more at TamsenWebster.com.

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