How do you make your message more interesting? As Nick Morgan says, “the difference between a story and an anecdote is the presence of conflict.” Suspense creates anticipation around what the answer might be, which automatically gets people more involved in what you’re saying. Rather than tell, we need to reveal.
When we’re putting messages together, it’s critical to figure out how to put conflict into place. The format of the Red Thread can help you because you’re always looking for what the problem is that’s getting in the way of the goal. When you’re looking at your message, ask yourself: are you giving away what you want people to do too soon?
Want more information on how to find your (or your organization's) Red Thread? Find that and more at TamsenWebster.com.