What we often miss when we’re putting together a message is the mindset of the person that we’re talking to. There’s two phases when we’re making a decision: first we gather information, and then we look at that information in order to make a choice. People have to learn about something before they’re going to do something.
The key is to understand where your audience is in this process. If you’re talking to someone in the learning phase, you’re going to put them off by pushing them to buy or do something before they’re ready. You need to know where your audience is in their journey, and use the Red Thread to focus in on reaching them where they are.
Get more tips and tricks on finding the Red Thread at tamsenwebster.com.