Because the Red Thread is critical to what you’re trying to say, it’s critical that you understand who they are first. That’s why we need to start with a simple question: who are you for?
Different people have different perspectives on things, even if their demographics match on paper. Your audience’s awareness of the change you want them to make, and their readiness to make that change, will have a dramatic impact on the goal, the problem, and the idea that you use to build your Red Thread. Tamsen explains why we need to think beyond demographics and look much more closely at mindset.
Get more tips and tricks on finding the Red Thread at tamsenwebster.com.