When we’re trying to get someone to make a change, there are certain fundamental questions that they have to get answered before they will give it a try.
When something is not working about your message, try going through the steps of the Red Thread: is the problem convincing? Is there an idea to put the problem in perspective and set up the change?
In this episode of the Red Thread, Tamsen explains why presenting a problem and a solution aren’t enough. You need to make sure that what comes in between makes sense, because meaning drives change.