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Now displaying: January, 2019
Jan 16, 2019

When you try to message your milestone, it’s easy to mistake the milestone for the message. It’s important to realize that what’s meaningful to us internally isn’t necessarily meaningful externally. You still need to show your audience, clients, or customers that you’re helping them get a goal that they want: achieve something, solve a problem, or meet an unmet need.

Find the Red Thread at TamsenWebster.com.

Resources

Jan 9, 2019

There are two kinds of change, technical and adaptive, and you need to solve for the right one. Tamsen is working on a book about the Red Thread, and it’s been hard to get that change to happen. Michael Bungay Stanier’s advice was that she was probably solving for the wrong kind of change.

Find the Red Thread at TamsenWebster.com.

Resources

Jan 2, 2019

Now that you have a great title, how do you write descriptions for your talk or presentation? Again, it’s about framing the ideas for the organizer to say yes, which means using the Red Thread. If we write descriptions so the organizer gets all their questions answered, it’ll answer their attendees’ questions, too.

Find the Red Thread at TamsenWester.com.

Resources

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