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Now displaying: November, 2018
Nov 28, 2018

The ABT method is just about the simplest storytelling structure, but we can make it more effective. ABT, developed by Randy Olson, stands for “And, But, Therefore.” Each of those words corresponds to an act of a story. But there’s one more thing we can do to make our stories even more powerful. Because in the second act of a good story, there’s a Moment of Truth that causes the third act to happen.

Find the Red Thread at TamsenWebster.com.

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Nov 21, 2018

This week we look at 3 books that will make you a better communicator by making the useful usable. Made to Stick, by Chip and Dan Heath, Peter C. Brown’s Make It Stick, and Magic Words by Tim David.

Find the Red Thread at TamsenWebster.com.

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Nov 14, 2018

Waffle House stays open no matter what, and the Waffle House Index represents their Red Thread. Even though this chain of southern restaurants is committed to keeping their doors open, there are times when a disaster or national emergency makes that impossible. But this is where the Waffle House Index comes into play.

Find the Red Thread at TamsenWebster.com.

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Nov 7, 2018

Presenting without slides or notes can happen by accident or on purpose, but how do you do it? It’s not about memorization, but internalization. With memorization, you’re thinking about which word comes next. Internalization, however, is about remembering which concept comes after which concept.

 

Find the Red Thread at TamsenWebster.com.

Resources

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