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Now displaying: October, 2018
Oct 31, 2018

We’re told to use storytelling in business, but why do stories how can you use that? What's crazy: the concept of storytelling in business is, at this point, at least 20 years old, but we don’t seem to be getting any better at it. Why not? It goes back to why the pieces of a story are there in the first place.

Find the Red Thread at TamsenWebster.com.

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Oct 24, 2018

How do you make persuasion easier so you get them where you need them to be by the end of your talk? You need to get across the “no hole,” the gap between where you want them and what they believe before you talk to them. In the middle are all the reasons they can say no, and unfortunately, a no to something is a no to everything.

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Find the Red Thread at TamsenWebster.com.

Oct 17, 2018

In order to best prepare for your presentation, you need to decide how important it is to you. There’s a big difference between low-stakes and a high-stakes situation, and how much you prepare should reflect that. But more importantly, realize that you are the one who decides how important a particular presentation is to you.

Find the Red Thread at TamsenWebster.com.

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Oct 10, 2018

Is there a persuasion formula, a simple way to think about it so we can be better at it? Yes. There are three predictable things you’ll need to address in order to persuade an audience: goals, perspectives, and truths. When we change someone’s mind, we’re changing one of those three things. It’s not easy, however, to change what someone wants or what someone believes.

Find the Red Thread at TamsenWebster.com.

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Oct 3, 2018

What’s the difference between branding and marketing? Branding is about meaning, but marketing is about method. Brand is something that you already have that you’re trying to distill and communicate. Marketing is how you communicate that message, which comes down to the four Ps: product, price, place, and promotion (Tamsen adds a fifth P for the people you serve).

Behind the meaning and the method are mandates, what creates meaning and drives methods you make and take. Those mandates are how we see, which drives what we do. It’s those core beliefs and values of your organization that the Red Thread helps you uncover, connect, and communicate.

Find the Red Thread at TamsenWebster.com.

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