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Now displaying: August, 2018
Aug 29, 2018

Ideas need to grow up to meet their potential, to do that you need to understand the idea lifecycle. Knowing where you are in the idea lifecycle helps you get your idea where you need to go next.

Find the Red Thread at TamsenWebster.com.

Resources

Aug 15, 2018

The best topic for you is at the intersection of 4 things, and the concept of Ikigai can help. To figure this out for yourself, you can do an “Idea Ikigai” exercise with four sheets of paper.

Find the Red Thread at TamsenWebster.com.

Resources

Aug 8, 2018

We’re renaming a piece of the Red Thread because the truth is it isn’t working like it should. It can be easy to get mixed up between the idea behind your message or pitch and the Idea Statement that comprises a part of its Red Thread.

Find the Red Thread at TamsenWebster.com.

Resources

Aug 1, 2018

The narrower your focus with your message, the broader your reach with your target audience. If that sounds counterintuitive to you, you’re not alone. However, this is often referred to as the universal paradox of messaging. The most effective messages feel like they were made just for you.

Find the Red Thread at TamsenWebster.com.

Resources

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