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Now displaying: July, 2018
Jul 25, 2018

There are 3 beliefs that your audience needs to have in order to make a change. First, that it’s possible to achieve the goal they want with the change you’re recommending. Second, that it’s possible for them. And third, they need to believe that it’s worth it.

Find the Red Thread at TamsenWebster.com.

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Jul 18, 2018

When you’re trying to clarify and simplify your big idea, the word “only” is extremely important. You need to make sure your audience gets only what they need in order to act. To do that, focus on the action that you’re looking for.

Find your Red Thread at TamsenWebster.com.

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Jul 11, 2018

Effective technical communication is tricky because we suffer from the “Curse of Knowledge.” We don’t remember what it’s like to be unfamiliar with all the jargon in our industry. It’s difficult to imagine what it’s like to not know something that we know. As a result, we end up focusing on what we want people to know instead of on what they need to hear in order to understand what we want them to know.

Find the Red Thread at TamsenWebster.com.

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Jul 4, 2018

To get an to audience make a change in a short presentation you need to know where they already are. Instead of focusing so much on the time slot, we need to focus on the amount of change that is possible in our audience, given the time slot.

Find the Red Thread at TamsenWebster.com.

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