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Now displaying: June, 2018
Jun 27, 2018

Making a great keynote presentation is about showmanship, but not quite in the way you might think. Yes, you need to engage the audience and be inspiring, but you also need to show them that you’ve answered three questions: Is this possible? Is this possible for me? And, is it worth it? The Red Thread gives you the tools to make that happen.

Find the Red Thread at TamsenWebster.com.

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Jun 20, 2018

Just because we understand something doesn’t mean that we’ll actually do it, which is a problem if we’re trying to get someone to make a change or take an action. That means we need to design our messages to accomplish a specific mental outcome: we need to be specific about what we mean by “understanding.” To help us, we can use the model of Bloom’s taxonomy.

Find the Red Thread at TamsenWebster.com.

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Jun 13, 2018

Dunkin Donuts and Starbucks have very different audiences but, as big brands, they have something in common: constancy. Their entire experience revolves around where their Red Thread and their audience’s Red Thread align. Both deliver coffee, but you’d never mistake one for the other because their customers have different Goals.

Find the Red Thread at TamsenWebster.com.

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Jun 6, 2018

Anytime you’re pitching your idea, there’s one clear hurdle you need to get over in order to succeed: someone else needs to find your idea irresistible. The thing they’re looking for when they listen to you is information, but it’s a certain kind of information that will actually win them over: they’re looking for a Curiosity Gap.

Find the Red Thread at TamsenWebster.com.

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