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Now displaying: April, 2018
Apr 25, 2018

Find your Red Thread at TamsenWebster.com.

We use the word "story" a lot, but we often mean something else: narrative. A narrative has a lot of things that stories have, like characters and motivations, but the difference is that it isn’t over. It has a hoped-for end, but it’s evolving, and there are any number of individual stories that support it.

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Apr 18, 2018

Find the Red Thread at TamsenWebster.com.

We talk a lot about telling stories with our messages, but a common mistake is to tell a story that’s already over. Nonprofits have been talking about stories for a long time because they’re a great way to get potential donors to understand the impact of a gift. However, when Tamsen worked in the nonprofit sector, she noticed that some stories were more effective than others.

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Apr 11, 2018

Find the Red Thread at TamsenWebster.com.

Have you ever watched a detective movie and felt like you were just about to put it together right when the detective solves it? How do we get our audience to have that feeling when they’re listening to our message? The thing to realize is that, just like a great detective novel, there are several roles we can play in delivering a message.

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Apr 4, 2018

Find the Red Thread at TamsenWebster.com.

We need to reach many different people, but we have only one message. Gretchen Rubin, happiness and habit expert, explains in her book, The Four Tendencies, that there are multiple categories for how we deal with expectations, but she also found that no matter what their actions and reactions were always values-driven.

The core of the Red Thread is all about values: Ideas. We can also keep in mind the tendencies of our audience, specifically the difference between internal and external expectations. We need to explain, for those that care about external expectations, why our Goal makes sense for most people. However, for the contrarians, we also need to show the other side. Building a message that appeals to both groups will make sure that you reach everyone.

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