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Now displaying: February, 2018
Feb 28, 2018

Find the Red Thread at TamsenWebster.com.

Great ideas aren’t just found, they’re built piece by piece. To make that idea irresistible to someone else, we have to do the same thing: build that idea piece by piece in their mind. This week, we’re looking at the idea behind the Idea, the thing that makes the Problem impossible to ignore but also puts the Goal within the audience’s reach.

To illustrate this at work, we look at Tamsen’s work with Dheeraj Roy on his TEDx Cambridge talk about early-onset Alzheimer's.

Resources

Feb 21, 2018

Find the Red Thread at TamsenWebster.com.

We want to put an intractable problem in front of an irresistible goal for our audience because it creates context, but often the context we’re providing is something the audience already knows. The trick is to focus on the Problem of perspective that’s getting in their way.

Resources

Feb 14, 2018

Find the Red Thread at TamsenWebster.com.

To celebrate a year of Find the Red Thread, we’re going to get back to basics and spend each of the next five episodes focusing on one piece of the Red Thread. This week, we’re looking at the Goal.

When we’re trying to share our irresistible idea with someone, we need to make sure that they have a reason to keep listening. The idea itself is not enough because our brains are focused on outcomes, specifically, outcomes that will help us. We’re wired to be self-interested. This means we often focus on explaining why our ideas are important to us, rather than why they’re important to our audience.


How do you make sure that you address the audience’s goal? Make sure that you start with something that audience finds wants that isn’t our idea: an irresistible outcome. Something they want that our idea will help them get, the audience’s goal. It’s not what you want for them, it’s what they want for themselves.

Resources

Feb 7, 2018

Find the Red Thread at TamsenWebster.com.

When we’re trying to find our way through a difficult time, even when we’re getting help from others, we’re always trying to find new answers to help us change what’s happening. A lot of times, however, the search for the new leads us to miss something that’s been there all along. The muscles that we use the most are the strongest, so if we can find ways to reframe a situation to use the mental muscles we’ve already developed, we can find something that will work for us. We can find a new way of using our “old” ways of thinking.

Resources

EP 018: The Key to Enduring Messages and Brands

EP 037: How to Make the Most of Who You Already Are

EP 045: The Counterintuitive Secret to Creating Change

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