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Now displaying: September, 2017
Sep 27, 2017

Find the Red Thread at TamsenWebster.com.

Most of us have certain things that we care so deeply about that we’re willing to take extraordinary measures to defend or advance that cause or belief. The problem is that not everyone shares those beliefs and, what’s more, even people who agree about a cause can’t necessarily agree on what to do about it. Humans tend to judge decisions from their own perspective, so this kind of disagreement can be especially frustrating.

When we are trying to achieve the same Goal, when we have the same fundamental beliefs, it’s necessary that we find ways to weave all of our different Red Threads together to solve the overall Goal that we all have.

Sep 20, 2017

When you’re putting a message together you need to be aware of what kind of form people like to hear a message take. Some people like stories, or quotes, or to see the data behind something, or even to be coached through an exercise that helps them experience a message for themselves. In this episode, Tamsen explains the four message mindsets: the Commander, the Counselor, the Showman, and the Sage.

Sep 13, 2017

We want to make our message memorable, but how do we make it memorable to us? When we focus on memorizing things word-for-word, we often forget the meaning behind those words. The problem is that, as the Red Thread teaches us, it’s the meaning that matters. The meaning, not the words, is what transfers from person to person.

When you’re trying to make your message memorable to you, internalize, don’t memorize. That doesn’t mean you won’t find language and phrases that you’ll want to use over and over again, but when you focus on the meaning you’ll find the best way to say those words.

Sep 6, 2017

Find the Red Thread at TamsenWebster.com.

What do you do when your message starts to feel flat? First of all, don’t worry, because it’s a perfectly normal feeling, especially if all you’re working with is a tagline or a positioning statement. Those things often focus on surface details and don’t give us a roadmap for what we could potentially talk about.

However, when we think more deeply about what we can offer, then we have more detail we can add. The more dimension we can see, the more detail we can provide. The view you’ve been staring at has rich depth and dimensionality if you start asking the right questions.

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