It’s sometimes hard to tell what can take your idea from good to great, but we know that difference is a game changer. This week, Tamsen breaks down the two things that get in the way of an amazing Red Thread: fear and baby steps.
If you want to take your talk to the next level, you need to move beyond the standard answers. We look how you can use the three universal questions— Why?, What?, and How?— to craft a message that will resonate with everybody.
When we put a message out there, we want to make sure that people end up thinking differently afterward. The challenge is that sitting between where somebody is and where you want them to be is a giant, yawning gap that Tamsen calls the “No Hole.”
The key is to understand how people make decisions. If you can introduce the right information to get people to say yes to the smaller steps that make up the pieces of the Red Thread, you can build up to get a yes for the bigger steps, too. The key, as Tamsen explains, is to make sure you think through each step to understand where you’re going to have the biggest trouble getting someone to say yes, so you know where to spend your energy to succeed.
Find the Red Thread at http://tamsenwebster.com
If you’ve been working on finding your own Red Thread, there are some common pitfalls that you need to watch out for. In this episode, Tamsen goes through each step of the Red Thread— Goal, Problem, Idea, Change, and Action— and points out how to approach each one.
Find the Red Thread at tamsenwebster.com
When Tamsen and her husband took a vacation to Amsterdam, they stopped by Manchester, England to catch some music by one of their favorite bands. They had a day free and asked their local friend for advice, he suggested they take a visit to Chetham’s Library, the oldest public library in the English-speaking world, and home to a powerful Red Thread.
No matter who you are, one thing we’re all trying to figure out is how to make an enduring mark on the world. Is what we have enough? At the core of the Red Thread is the idea that you already have what you need to hold onto because it starts with what you already do. If you have clarity around that, it’s easy for people to get onboard.