“The Tortoise and the Hare” is a classic fable with a memorable moral: slow and steady wins the race. However, if you asked someone in Ancient Greece what it meant, they would tell you that even the greatest gifts could be ruined by idleness.
Stories are uniquely powerful at transferring meaning from one person to another. But there’s a danger there, because if your Red Thread isn’t perfectly clear and you don’t tell your audience the moral of the story, they are going to default to the one that they know. Two people can look at the same set of events and draw completely different conclusions.
However, as Tamsen shows us, the good news is that even though people love the familiar, they remember the new. If you can take what’s known and use the Red Thread to add that new piece to it, you can make something memorable and meaningful.
Get more tips and tricks on finding the Red Thread at tamsenwebster.com.
When we’re trying to get someone to make a change, there are certain fundamental questions that they have to get answered before they will give it a try.
When something is not working about your message, try going through the steps of the Red Thread: is the problem convincing? Is there an idea to put the problem in perspective and set up the change?
In this episode of the Red Thread, Tamsen explains why presenting a problem and a solution aren’t enough. You need to make sure that what comes in between makes sense, because meaning drives change.