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Now displaying: April, 2017
Apr 26, 2017

“The Tortoise and the Hare” is a classic fable with a memorable moral: slow and steady wins the race. However, if you asked someone in Ancient Greece what it meant, they would tell you that even the greatest gifts could be ruined by idleness.

Stories are uniquely powerful at transferring meaning from one person to another. But there’s a danger there, because if your Red Thread isn’t perfectly clear and you don’t tell your audience the moral of the story, they are going to default to the one that they know. Two people can look at the same set of events and draw completely different conclusions.

However, as Tamsen shows us, the good news is that even though people love the familiar, they remember the new. If you can take what’s known and use the Red Thread to add that new piece to it, you can make something memorable and meaningful.

Get more tips and tricks on finding the Red Thread at tamsenwebster.com.

Apr 21, 2017
Because the Red Thread is critical to what you’re trying to say, it’s critical that you understand who they are first. That’s why we need to start with a simple question: who are you for?
 
Different people have different perspectives on things, even if their demographics match on paper. Your audience’s awareness of the change you want them to make, and their readiness to make that change, will have a dramatic impact on the goal, the problem, and the idea that you use to build your Red Thread. Tamsen explains why we need to think beyond demographics and look much more closely at mindset.
 
Get more tips and tricks on finding the Red Thread at tamsenwebster.com.
Apr 12, 2017

When we’re trying to get someone to make a change, there are certain fundamental questions that they have to get answered before they will give it a try.

When something is not working about your message, try going through the steps of the Red Thread: is the problem convincing? Is there an idea to put the problem in perspective and set up the change?

In this episode of the Red Thread, Tamsen explains why presenting a problem and a solution aren’t enough. You need to make sure that what comes in between makes sense, because meaning drives change.

Apr 5, 2017
This week on Find the Red Thread, you have some homework to do. Take a look at “My Stroke of Insight,” a TED Talk by Jill Bolte Taylor, and find the four statements she makes that capture key pieces of the Red Thread.
 
By looking at clips of different segments of the talk, we can break down how Taylor strings together the elements of the goal, the problem, the idea, and the action, and revisits them at key moments in her talk to move her audience to action.
 
Get more tips and tricks on finding the Red Thread at tamsenwebster.com.
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