2018
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February


All Episodes
Archives
Now displaying: Page 1
Nov 7, 2018

Presenting without slides or notes can happen by accident or on purpose, but how do you do it? It’s not about memorization, but internalization. With memorization, you’re thinking about which word comes next. Internalization, however, is about remembering which concept comes after which concept.

 

Find the Red Thread at TamsenWebster.com.

Resources

Oct 31, 2018

We’re told to use storytelling in business, but why do stories how can you use that? What's crazy: the concept of storytelling in business is, at this point, at least 20 years old, but we don’t seem to be getting any better at it. Why not? It goes back to why the pieces of a story are there in the first place.

Find the Red Thread at TamsenWebster.com.

Resources

Oct 24, 2018

How do you make persuasion easier so you get them where you need them to be by the end of your talk? You need to get across the “no hole,” the gap between where you want them and what they believe before you talk to them. In the middle are all the reasons they can say no, and unfortunately, a no to something is a no to everything.

Resources

Find the Red Thread at TamsenWebster.com.

Oct 17, 2018

In order to best prepare for your presentation, you need to decide how important it is to you. There’s a big difference between low-stakes and a high-stakes situation, and how much you prepare should reflect that. But more importantly, realize that you are the one who decides how important a particular presentation is to you.

Find the Red Thread at TamsenWebster.com.

Resources

Oct 10, 2018

Is there a persuasion formula, a simple way to think about it so we can be better at it? Yes. There are three predictable things you’ll need to address in order to persuade an audience: goals, perspectives, and truths. When we change someone’s mind, we’re changing one of those three things. It’s not easy, however, to change what someone wants or what someone believes.

Find the Red Thread at TamsenWebster.com.

Resources

Oct 3, 2018

What’s the difference between branding and marketing? Branding is about meaning, but marketing is about method. Brand is something that you already have that you’re trying to distill and communicate. Marketing is how you communicate that message, which comes down to the four Ps: product, price, place, and promotion (Tamsen adds a fifth P for the people you serve).

Behind the meaning and the method are mandates, what creates meaning and drives methods you make and take. Those mandates are how we see, which drives what we do. It’s those core beliefs and values of your organization that the Red Thread helps you uncover, connect, and communicate.

Find the Red Thread at TamsenWebster.com.

Resources

Sep 26, 2018

Speaking points are the ideas you want the audience to leave your presentation understanding. Thinking about them ahead of time has two benefits. First of all, you can make sure your speaking points are sharp. Secondly, you can look at what your audience says after your presentation and see if they show up.

Find the Red Thread at TamsenWebster.com.

Resources

Sep 19, 2018

Someone asking you to talk about yourself can be intimidating, but storytelling can help you out. Realize that what people are really asking for when they ask you to talk about yourself are the patterns of who you are. Finding those patterns comes down to a simple phrase: what’s true for you is what you do.

 

Find the Red Thread at TamsenWebster.com.

Resources

Sep 12, 2018

The challenge of giving and receiving feedback is to get people to move past the negative. The problem is that our brains can’t just stop doing something without replacing it with something else. Telling someone (or yourself) that something is wrong doesn’t tell them what to do instead. The trick for feedback is to pair the positives with positive actions they (or you) can take. A system called +EBI can help, which stands for “Positive (+), Even Better If.”

Resources

Find the Red Thread at TamsenWebster.com.

Sep 5, 2018

Shyness and stage fright are part of our flight or fight response, but how can we overcome them? The first step is to know that it’s normal. The other thing to realize is that delivery is the least important part of getting your message across. Your audience will give you the benefit of doubt if they care about what you’re talking about. We look at the three questions an audience asks itself.

Resources

Find the Red Thread at TamsenWebster.com.

Aug 29, 2018

Ideas need to grow up to meet their potential, to do that you need to understand the idea lifecycle. Knowing where you are in the idea lifecycle helps you get your idea where you need to go next.

Find the Red Thread at TamsenWebster.com.

Resources

Aug 15, 2018

The best topic for you is at the intersection of 4 things, and the concept of Ikigai can help. To figure this out for yourself, you can do an “Idea Ikigai” exercise with four sheets of paper.

Find the Red Thread at TamsenWebster.com.

Resources

Aug 8, 2018

We’re renaming a piece of the Red Thread because the truth is it isn’t working like it should. It can be easy to get mixed up between the idea behind your message or pitch and the Idea Statement that comprises a part of its Red Thread.

Find the Red Thread at TamsenWebster.com.

Resources

Aug 1, 2018

The narrower your focus with your message, the broader your reach with your target audience. If that sounds counterintuitive to you, you’re not alone. However, this is often referred to as the universal paradox of messaging. The most effective messages feel like they were made just for you.

Find the Red Thread at TamsenWebster.com.

Resources

Jul 25, 2018

There are 3 beliefs that your audience needs to have in order to make a change. First, that it’s possible to achieve the goal they want with the change you’re recommending. Second, that it’s possible for them. And third, they need to believe that it’s worth it.

Find the Red Thread at TamsenWebster.com.

Resources

Jul 18, 2018

When you’re trying to clarify and simplify your big idea, the word “only” is extremely important. You need to make sure your audience gets only what they need in order to act. To do that, focus on the action that you’re looking for.

Find your Red Thread at TamsenWebster.com.

Resources

Jul 11, 2018

Effective technical communication is tricky because we suffer from the “Curse of Knowledge.” We don’t remember what it’s like to be unfamiliar with all the jargon in our industry. It’s difficult to imagine what it’s like to not know something that we know. As a result, we end up focusing on what we want people to know instead of on what they need to hear in order to understand what we want them to know.

Find the Red Thread at TamsenWebster.com.

Resources

Jul 4, 2018

To get an to audience make a change in a short presentation you need to know where they already are. Instead of focusing so much on the time slot, we need to focus on the amount of change that is possible in our audience, given the time slot.

Find the Red Thread at TamsenWebster.com.

Resources

Jun 27, 2018

Making a great keynote presentation is about showmanship, but not quite in the way you might think. Yes, you need to engage the audience and be inspiring, but you also need to show them that you’ve answered three questions: Is this possible? Is this possible for me? And, is it worth it? The Red Thread gives you the tools to make that happen.

Find the Red Thread at TamsenWebster.com.

Resources

Jun 20, 2018

Just because we understand something doesn’t mean that we’ll actually do it, which is a problem if we’re trying to get someone to make a change or take an action. That means we need to design our messages to accomplish a specific mental outcome: we need to be specific about what we mean by “understanding.” To help us, we can use the model of Bloom’s taxonomy.

Find the Red Thread at TamsenWebster.com.

Resources

Jun 13, 2018

Dunkin Donuts and Starbucks have very different audiences but, as big brands, they have something in common: constancy. Their entire experience revolves around where their Red Thread and their audience’s Red Thread align. Both deliver coffee, but you’d never mistake one for the other because their customers have different Goals.

Find the Red Thread at TamsenWebster.com.

Resources

Jun 6, 2018

Anytime you’re pitching your idea, there’s one clear hurdle you need to get over in order to succeed: someone else needs to find your idea irresistible. The thing they’re looking for when they listen to you is information, but it’s a certain kind of information that will actually win them over: they’re looking for a Curiosity Gap.

Find the Red Thread at TamsenWebster.com.

Resources

May 30, 2018

Find the Red Thread at TamsenWebster.com.

Metaphors are powerful because they take one concept and marry it to another one to help someone understand something. They’re a way to create an instantly-shared view of the world. To capture big ideas, you need something big enough to capture both the idea itself and all the subconcepts associated with it, a “meta-metaphor.”

Resources

May 23, 2018

Find the Red Thread at TamsenWebster.com.

“Start with Why” is pretty common advice, but it’s hard to follow. It wasn’t until Tamsen had a conversation with Nilofer Merchant that things shifted into place for her. She said, “change doesn’t happen until we understand the context in which it happens.” In other words, our Why is contextual. The good news is that that’s what the Red Thread is all about: making visible the invisible context for your idea and the change that you’re trying to create.

Resources

May 16, 2018

Find the Red Thread at TamsenWebster.com.

Why do we still buy diamonds for engagement and wedding rings? Because we want to give or receive a symbol of the commitment that we’re making and, of course, “A Diamond Is Forever.” Behind this simple tagline is a powerful Red Thread complete with a Goal, a Problem, an Idea, a Change, and an Action.

Resources

1 2 3 4 Next »